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MUSINGS OF A PERSONAL STYLE ADVISOR AND SHOPPER BASED IN CHESHIRE.

Thursday 26 July 2012

The most important dress - part 2

A few days ago I blogged about getting married and of course THE DRESS.

Well my very good friend and I (more about her later) have since been shopping. I would like to say it was a pleasant experience but in the most part it wasn't..

We had both been looking forward to our day out for a couple of weeks. We had booked appointments with a few boutiques (which is a necessity) decided on where we were having lunch and booked the day off our day jobs.

Katie, my shopping companion, is the friend I shop with. She gives a good opinion and is one of the few people who has got the stamina to shop with me, she is also on the cusp of bridezilla and since her wedding 2 years ago has had wedding withdrawals. It was my duty as a good friend to take her along.

So the first shop we were told to pull out all the dresses that we liked to try on. Faced with 2 walls of white dresses, we started ploughing through. Now nothing wrong at this point, just a feeling of being rushed. Every dress I put on the lady said how amazing it looked, now I have a problem with that. While they were all lovely, and none of them looked bad, it was obvious that some of them were not right for me. Well after our hour, which a large proportion was spent stood around while the owner answered the phone, the next client came in and my time was up. See ya then.

So en route to our next shop we decided to double check the time of the appointment "oh you are coming in today?", "Erm yes! have you double booked us?". Turns out we were not exactly in the book, but it was OK she would let us come down. Thanks, you're so kind. It was raining, we turned up at the time she requested. "I'm busy at the moment, wait outside - I'll be 5 minutes, there's a cafe down the road if you want to wait there". It was raining, we had just come from a cafe, we were discussing how customer service did not seem a priority.

To counter these 2 boutiques, Timeless Bride in Poynton was a completely different experience. Michelle sat down with me, after offering me a drink, asked me about my likes and dislikes, what my wedding was going to be like and then started to show me her stock. We chose a few to try on to start to see what direction we would end up going. One of the things I liked about Michelle, was she was honest, if something wasn't right she would say and also the reason why. It was a lovely experience and so far my favourite dress is one I tried on that day.

I often shop for outfits for guests for weddings and mothers of the bride and groom, but my experience of wedding dress shopping is limited. I am wondering what my other experiences will be like. I spend a lot of my time shopping and have great relationships with local independents and I know that their levels of customer service is a million times better than I experienced in the first 2 shops AND they're not flogging dresses for £1k+. As far as I'm concerned if you go into the business of wedding dress sales, you're not just selling a dress your selling an experience. If you go to a beauty salon, they don't just slap some cream on you, they pamper you and ensure you have a lovely time. Choosing your dress is an important part of planning your wedding and will form part of your wedding memory and some shops it seems would do well to remember this.

What are your experiences of wedding dress shopping? How many did you try on before you found the one? I'll keep you posted on the progress...

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